Did you know that a company blog is one of the most compelling and cost-effective ways to reach your audience? Check out these simple yet effective tips on why your business needs to incorporate a blog on your website immediately.
1. Visitors will expect it
The first and possibly the most important reason for your website to have a blog is that your website visitors will expect you to have one. With over 80% of B2B companies and 77% of B2C companies all having blogs on their website’s we wouldn’t want to disappoint web visitors by not having one.
2. Share your company’s voice
By your business having a blog will give you the flexibility to tell your story and convey the personality, values, and goals of your organization. Your blog also allows you to get your staff members involved as blog authors bringing fresh and relevant content to your blog readers.
3. Boost social media presence
A simple social post announcing new blog content and providing a link is an effective way to connect with your social media audience. In fact, interesting content is one of the top 5 reasons people follow brands on social media.
4. Improve SEO
With Google penalizing websites for stuffing too many keywords within a single web page that is not the case with your blog. Your blog is an SEO powerhouse offering you unlimited opportunities to create keyword rich content all in one location.
5. Increase Conversion Rate
Whether your goal for visitors is to sign up to a newsletter or click to make a purchase your blog provides a great way to increase conversions on your website. Research also shows that when a business publishes 15 blog posts per month can generate over a 1,000 leads.
6. Introduce new products and services
Is your company planning on launching a new product or service? What better place to do that than with your blog which naturally has multiple sharing capabilities to get the news out to your audience.
7. Email to blog integration
If your business is utilizing the power of email marketing than having a blog integrated into your emails is a no-brainer. Your blog will be one of the main sources of your email marketing content and a perfect way to keep your audience connected your website. Applying this method will increase the number of qualified leads visiting your site each week which ultimately increases the percentage conversions other wise known as sales.
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